The goal of this school project was to make a Box Wine Brand that focused on sustainability while also trying to appeal to a higher class of consumers. We had to research the grape varitials, the market that we were going for and a theme from a list of names that we were given.
I chose the brand name Celestino Wines because the space theme and getting the chance to use dark colors constrating with bright foreground elements appealed to me.
Mission Statement
At Celestino Wines, we are committed to crafting the most flavorful tasting wines while preserving and nurturing the environment. We strive to redefine the wine industry by championing sustainable practices that prioritize the health of the planet and future generations. We want to provide the best high quality boxed wines to our clients with exceptional taste.
Market
I am selling a great tasting wine that is marketed towards people ages 21- 30 who appreciate when the products that they buy come from a sustainable and ethically made source. Sustainability in the Wine and Spirits Industry is very important since it all comes from farming, fruits, and very specific weather conditions that can only be achieved when the business reduces waste and does its best to help the environment:
